A Card From The Coast
- Eight Five Two Filmmaking
- Jan 1, 2025
- 2 min read
Updated: May 7
Spec Fashion Commercial | Directed by Pip Dusadeevijai
Produced by Eight Five Two Filmmaking
Overview
A Card From The Coast is a visual-driven, spec fashion commercial directed by Pip Dusadeevijai and produced by Eight Five Two Filmmaking. Designed to capture the elegance and freedom of coastal living, the piece merges high-fashion imagery with natural landscapes, creating a narrative of quiet luxury and emotional resonance.
The commercial was developed as a spec advert for fashion brands aiming to elevate their visual storytelling with cinematic flair.
Production Timeline
Development and Pre-Production: 1 month
Principal Photography: 1 day
Delivery: December 2025
Production Details
Budget: Self-funded (spec project)
Crew Size: 5–6
Locations: White Cliffs of Dover, UK
Shoot Duration: 12 hours (including travel)
Equipment: Lightweight cinema cameras
Visual Style: Natural light, high contrast, coastal palette tones
Production Highlights
Entire shoot executed within a single day, including crew transport from London to Dover and back.
Extensive pre-production planning allowed for an efficient shoot with minimal retakes.
Shot almost exclusively using natural light, adjusting coverage dynamically to weather shifts across the day.
Emphasis on movement and emotionality rather than traditional commercial blocking, allowing the model's performance to drive the visual arc.
Creative Approach
Rather than adhering to a strict commercial formula, A Card From The Coast focused on evoking feeling through colour, texture, and movement. The narrative is non-verbal, relying on subtle gestures and shifting landscapes to tell a story of escape, transformation, and self-discovery.
What's Next
The piece is currently being used as part of Eight Five Two Filmmaking’s commercial portfolio to attract fashion, lifestyle, and brand clients seeking cinematic, story-first content with emotional weight.
Produced By
Eight Five Two Filmmaking
Producer: Ewan Windebank
Director: Pip Dusadeevijai
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